This smart screwdriver, created by award winning designerJoseph Hofer, wasn’t just about elevating an everyday item into something beautiful. It has a much greater purpose – to help fight cancer.
As part of the global ‘Screw Cancer’ campaign, the aim behind the collaboration between Hofer Studio and cause-innovation company Grappleworks was to create a useful, well-designed tool that would also be able to raise substantial funds for charity.
By purchasing the E1 Multi 8 screwdriver, from a participating charity the buyer will be supporting the cancer-fighting charity of their choice.
The 2017 Charity Recipients Are:
BC Cancer Foundation
Bladder Cancer Canada
Grand River Regional Cancer Center
Juravinski Cancer Center at Hamilton Health Sciences
Northern Cancer Foundation - Sudbury
Northern Cancer Fund - Thunder Bay
Prostate Cancer Canada
The Odette Cancer Center at Sunnybrook Hospital
Testicular Cancer Society
Zero - the end of Prostate Cancer
Hofer’s aim was to turn the screwdriver into a desirable, aesthetically pleasing object, that isn’t just tucked away in a toolbox or lost in the garage, but something that could be presented as a luxury gift, perfect for cancer survivors, sufferers and supporters.
The tool itself is ergonomically designed to fit into any size of hand, with the eight useful tips stored under a magnetic cap at the end of the screwdriver, keeping them out of sight.
“The Screw Cancer screwdriver will be used for years and act as a reminder of the need to continue to raise awareness and funds for cancer support in the region,” says Tracey Bailey, president and CEO of the Grand River Hospital Foundation.
The screwdriver is designed with durability in mind and comes with a lifetime guarantee.
Watch the Campaign Video: Click Here
Author: Charlotte Luxford
Home & Design Editor